Many members ask me about how they can be more effective at getting referrals from their activity on Ecademy and I thought others might be intersted in my experience here and also may have some comments and ideas that can help me and others become more effective.
What is a referral.
Referrals involve three people and some work. The three people are the Donor - the person giving the referral, the recipient - the person receiving the referral and the subject - the potential client. A referral happens when a donor knows the recipient well enough for three things to be in place:
- Mutual respect and friendship
- Credibility in the service
- Absolute trust in all matters
The donor needs to be able to identify the potential subject and then ensure that the recipient will fit the bill, this doesn't just mean that they are capable to do the job, but that they also will fit with the client at an emotional and personal level, that there will be a meeting of minds between recipient and subject, That means that before I can give a referral I need to spend time getting to know people really well, building trust, understanding their character, reading what they write, understanding how they react under pressure, seeing how they behave in different circumstances and forming a view about whether I want to expose that person to the people who know me.