(or How we are learning to love personalisation)
At a recent conference Mark Zuckerberg, the 23 year old boss of Facebook was talking to 250 or so “middle aged” advertising executives about the news ways that Facebook envisaged advertising developing. His thoughts are indeed interesting. “For the last 100 years media has been pushed out to people, but now marketers are going to be part of the conversation”.
That phrase - 'Part of the conversation’ caught my eye. What does it mean to you?