The Western
democracies have long valued the effects of competition in their markets,
whereas historically the command and control economies have tended to favour state ownership and managerial control to ensure
employment and efficiencies of scale.
Whilst there has been much evidence based analysis of the merits of both
systems, speaking from the UK, I have only been exposed, in
business, to the operation of a competitive market where my business success
relies on me winning business from potential customers in a competitive arena. To do so, I have to demonstrate, to that
customer, that my product or service is of better value, greater utility, to
them, than those of my competition or from the ultimate competition which we
all face, the decision of the client to do nothing.
Competition
ensures that the features and benefits and the ways of working of individuals
and companies is refined and homed, reacting to the activities of competitors
and, pro-acting to our expectation of their reaction to our changes. Competition has ensured that price is
reflective both of costs and value given, and competition ensures that levels
of professionalism and customer service are also taken into account by
potential clients.
The addition of a low cost and a highly mobile labour has also enabled those
countries to begin to complete extremely effectively with the West. That creates an
environment which reinforces the impact of competition on innovation and,
interestingly, has resulted in some Western countries seeking to protect their
own market through import controls and minimum standards.
If
competition is so effective at driving efficiencies and driving innovation
within business then we would expect that additional competition should be
welcomed by the community as a whole, although it may, perhaps, be less welcome in
individual companies. Competition in
some areas appears to be deliberately suppressed by those who have a
controlling interest, for example the discussions about the hold of the supermarkets,
over the production and distribution of food, will continue to rage for sometime
to come.
In
manufacturing the effect of
competition has been to develop a number of tools and techniques for
driving
both innovation and cost saving. One example is the combination to form
the process improvement strategy delivered through Lean Six Sigma.
Those same
prime
drivers in the manufacturing industry have also spread into the
National Health
service and other services around the UK, delivering benefits and
savings in all those areas. It's not universal though, and it slips
when competition falls away.
It appears to me that the greatest opportunities exist where competition is fiercest.
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