Ecademy - A way of living

The Changing Face of Advertising

(or How we are learning to love personalisation)

At a recent conference Mark Zuckerberg, the 23 year old boss of Facebook was talking to 250 or so “middle aged” advertising executives about the news ways that Facebook envisaged advertising developing. His thoughts are indeed interesting. “For the last 100 years media has been pushed out to people, but now marketers are going to be part of the conversation”.

 

That phrase - 'Part of the conversation’ caught my eye. What does it mean to you?

Personal Branding and the Marketing Revolution

I've read many informative books and articles over the last few years and still I am no marketing expert, but as an expert in building community spirit and collaborative working I thought it might be fun to share some thoughts about the developments and hopefully promote some challenging debate here about Social Networking's role as a supporting toolset for developing out own personal branding to support our marketing needs.  This is an update to an article first published on Ecademy in 2006.

When mankind first started trading he developed markets as a place to bring people together and allow them to demonstrate what they had and what they did and decide, there and then, whether to trade. Marketing was via experience of the product at the market, Of course they didn't have the means of communicating in the way we do today.